Burma-Shave Ad Promotes Victory Gardens – 1944
Pacific Drug Review Magazine, 1944
Burma-Shave was an American brand of brushless shaving cream, famous for its advertising gimmick of posting humorous rhyming poems on small, consecutive highway billboard signs.
Burma-Shave was introduced in 1925 by the Burma-Vita company, owned by Clinton Odell. The company’s original product was a liniment made of ingredients described as coming “from the Malay Peninsula and Burma.”
Demand was sparse for the liniment, and the company sought to expand the product’s sales by introducing a product with wider appeal.
To increase sales, the owners developed the famous Burma-Shave advertising sign program, and sales took off. At its peak, Burma-Shave was the second-highest selling brushless shaving cream in the United States. However, sales declined in the 1950s, and in 1963 the company was sold to Phillip Morris. The signs were removed at that time. The brand decreased in visibility and eventually became the property of the American Safety Razor Company.
In 1997, the American Safety Razor Company reintroduced the Burma-Shave brand, including a nostalgic shaving soap and brush kit. In fact, the original Burma-Shave was a brushless shaving cream, and Burma-Shave’s own roadside signs frequently ridiculed “Grandpa’s old-fashioned shaving brush.”