The Earth and I are friends now – 1943 wartime ad – tribute to the new millions of amateur farmers
1943 National Dairy Products Corporation and affiliated companies
“The Earth and I are friends now”
Last year I never thought of the earth except as something to walk on. But in the spring I turned up the sod and planted seed. Summer – grubbing for weeds and watching things grow – I got friendly with the land.
Well, it’s autumn now. The crop wasn’t big – but fair enough. And something good has happened to our family! We’ve weeded and watered and hoped together. And said our table blessing over our own harvest.
It seems to me that my family has come back to some important things. Come back to one another – and to our good soil. Come back to being neighbors with the family whose garden row begins where ours leaves off.
We’re all closer now. Closer to the men whose prayers – so much more than ours – are tied to earth and sun and the early frost. We know now what’s in a farmer’s mind when his fields are are sick with blight. We know how he feels when his eyes look up for rain.
Yes, now we know something about the earth. Respect it. And respect the people who tend it. And we know that the fruits of the earth which we used to take for granted – bread and milk and green things – are hard-earned and hard-won.
This is our land. As it was so many years back – when the harvest of the land alone sustained our people.
Our land – our harvest.
In appreciation of the big job being done by our partners, the professional farmers of America – and by the new millions of amateur farmers, this message is presented.
Dedicated to the wider use and better understanding of dairy products as human food – as a base for the development of new products and materials – as a source of health and enduring progress on the farms and in towns and cities of America.