Cigar Store Promoting World War I Gardens

National Emergency War Garden Commission. Sow The Seeds of Victory Posters in cigar store window. Circa 1914-1919.

Teaching With Documents: Sow the Seeds of Victory!
Posters from the Food Administration During World War I

Excerpt from the National Archives

“To achieve the results, the Food Administration combined an emphasis on patriotism with the lure of advertising created by its own Advertising Section. This section produced a wealth of posters for both outdoor and indoor display. One proclaimed: “Food is Ammunition-Don’t waste it.” Another featured a woman clothed in stars and stripes reaching out to embrace the message: “Be Patriotic sign your country’s pledge to save the food.” A third combined patriotism with a modern healthy diet message. At the top, the poster encouraged readers to: “Eat more corn, oats and rye products-fish and poultry-fruits, vegetables and potatoes, baked, boiled and broiled foods.”

“At the bottom, the poster concluded “Eat less wheat, meat, sugar and fats to save for the army and our allies.” All of these posters, now part of Record Group 4, the Records of the U. S. Food Administration, testify to the intent of the government to mobilize the food effort during World War I. As much as possible, it did so under a banner of volunteerism, rather than coercion. In doing so, the Wilson administration created a program that did affect the everyday lives of Americans during World War I.”

See the complete article here.