Triscuit crackers joins Home Farming Movement
4 million cracker packages with seeds inside and a pledge to build 50 community-based home farms
Home Farming is about growing your own herbs and vegetables, no matter where you live. To help people on their path to Home Farming, four million packages of Original and Reduced-Fat Triscuit crackers will include cards with basil or dill herb seeds that can be planted directly into the ground.
A recent Triscuit survey found nearly two-thirds of Americans are interested in growing food in a backyard garden. And three out of four of those surveyed prefer to eat foods with a few, simple ingredients, reflecting a popular desire to get back to the simple joys in life. (The Triscuit Home Farming Study, fielded by StrategyOne, is a national telephone survey among a representative sample of 1,018 U.S. adults conducted January 14, 2009 and January 17, 2009.)
Triscuit and Urban Farming will collaborate to create 50 community-based home farms across the U.S., launching with a groundbreaking ceremony in Los Angeles on March 11th at St. Stephen’s and the Jubilee Consortium. Following the groundbreaking event, 49 additional farms will be planted from coast to coast in such cities as Dallas, Detroit, Philadelphia, Phoenix and Tampa, to name just a few. The farms will provide local residents and community groups with the opportunity to volunteer to maintain the farm and enjoy the local produce grown in their neighborhood.
Two of the biggest obstacles people face in starting a home farm are time and space. In fact, over half of Americans (56%) who did not grow food last year said it was because of lack of time and/or space.