Bill Bezuk, former manager at REI and Barnes & Noble, is opening The Eugene Backyard Farmer. Photo by Brian Davies/The Register-Guard

Chicken Revival

By Diane Dietz
The Register-Guard
Apr 18, 2010

Excerpt:

After 20 years in retail, Bill Bezuk didn’t need a market analysis to recognize a business opportunity.

Then-store manager at Barnes & Noble — after long management stints at The Sports Authority and REI — Bezuk was positioned to detect a topic of growing interest among his customers.

“It seems like every day or so we had people coming in and looking for books like The Backyard Farmer and how to raise chickens and organic gardening,” Bezuk said.

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