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Urban homesteading for dummies – Denver TV show


The production team is busy shooting more shows for the series, and they have already begun pitching the pilot episode to national TV networks.

The Urban Conversion is best described as urban homesteading for dummies

The show host Rodman Schley is the ultimate dummy! Rodman is a fiscally conservative businessman, who is on a socially responsible quest to reduce his own current carbon footprint. In doing so, he inserts himself into “extreme green” situations to learn the ins and outs of an off-the-grid sustainable urban homestead lifestyle.

Experience the internal conflict and humor that ensues, as the worlds of the extreme green and conservative city slicker collide. The Urban Conversion is about educating the dummy (Rodman), and ultimately educating urbanites about making small changes that can significantly reduce environmental impact.

Ever raised chickens in your back yard? How about milked a goat or raised bees? Well, neither has Rodman! Travel across the country with us as we seek out the extremes of going green! Who knows, maybe a chicken coop is in your future!

No one is better suited for this role than Rodman. This is primarily because being the host of The Urban Conversion is not a role. It is not scripted, and is his actual life. Rodman currently owns 13 successful businesses in the Denver area, and has a fairly extreme carbon footprint. However, he is embarking on a quest to reduce his carbon footprint, and ultimately convert himself, and his businesses, to a more eco-friendly status. In doing so, the internal conflict between the fiscal conservative and the socially responsible tree hugger provide for many interesting and humorous situations.

In addition to The Urban Conversion, Rodman currently employs/empowers nearly 125 people in various roles throughout his Colorado based companies. He currently lives in Denver with his wife Gina and two children Sophia and Cecilia.

See the show website here.

1 comment

1 Eco Urban Sustainability { 12.30.10 at 11:48 am }

What a great site.
My friend Willem passed on the link for me!
I am really stoked and looking forward to learn a lot here.
I also share a similar interest to get the growing of food and education out to the people.
Happy Gardening
Marty the Eco Urban Sustainability Video Newsletter.