‘Fork It Over’ asks for $1,000,000 for food gardens

Kitchen Gardeners International asks new group of high-profile people for donations

“Two years ago, gardeners helped inspire the First Family to plant a garden at the White House. This year, we’re asking to a new group of high-profile people to support the garden cause.”

Q: What is this all about?

The Fork It Over Campaign seeks to strengthen the global homegrown movement by 1) raising awareness about food gardens and their many social and environmental benefits and 2) raising funds that will allow us to help more people around the world to grow their own healthy food.

It’s a project of the Maine-based 501c3 nonprofit Kitchen Gardeners International and Part 2 in a series of major food garden promotion campaigns we’re hoping to do. Part 1 was our successful campaign to inspire the First Family to plant a kitchen garden at the White House.

In this campaign, we’re respectfully asking gardeners and public figures from the US, Canada and overseas to “fork over” some of their bucks and online buzz to the food garden cause. If we’re trying to enlist these stars and raise these funds, it’s because we feel the healthy garden cause needs a stronger voice in society. Last year, for example, the fast food industry spent over 4 billion dollars on marketing in the US alone. To some, raising a million dollars for food gardens may sound like a drop in the watering can in comparison. To us, it sounds like a very good start.

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