Startup Profile: Urban Farming Company in LA Brings Food Production back to City One Garden at a Time

A Farmscape garden installed in a client’s front yard.

“It takes courage to be a first-adopter of a new service”

By Kelly Hatton
Seedstock
October 5, 2011

Excerpt:

The 150 gardens that Los Angeles, CA-based urban farming startup, Farmscape, LLC has installed at residences, senior centers, schools and in communities since 2009 do more than provide yearlong bounty to customers – collectively, the small gardens represent a movement to bring food production back to the city.

“We were inspired by the number of people who were excited about growing food themselves but don’t have the time or knowledge to do so successfully,” said Rachel Bailin, Marketing Manager at Farmscape. “They were looking for someone who could guide them through the growing process, circumventing years of learning through trial-and-error frustration.”

The company’s founders, Jesse Dubois, Todd Lininger and Sean Williams, believe that small gardens can increase urban food security and help reduce the carbon footprint of food production. To achieve these goals, the co-founders work with customers, the majority of whom are homeowners, to set up well-designed and high-yielding vegetable gardens.

Read the complete article here.