Growums – a gardening kit for kids
Six specially-themed gardens including Herb, Pizza, Salad, Stir-fry, Taco and Ratatouille
As the nation struggles with childhood obesity, Growums has been right on target to help parents and schools give families a real taste for healthy eating through the gardening experience: where our food comes from and the responsibility it takes to grow it. It starts with the Growums Garden Kits, but the company founders go way beyond retail to deliver the message through national partnerships and fundraising options.
Studies have shown, definitively, that children who grow their own vegetables, are more likely to eat them. With the First Lady’s announcement of the new MyPlate food diagram as an important tool in the battle against childhood obesity, Growums provides a unique and exciting option with specially-themed garden kits for kids that combine learning and fun; all with a little help from an animated cast of herb and vegetable characters at www.growums.com.
Growums is the only gardening kit for kids of its kind – offering an entertaining online platform to really engage kids in the space they play on. With its fun characters, interactive game play and entertaining videos, the Growums website transforms the basics into an overall experience that encourages kids to eat a more healthy diet as it helps to instill the value of gardening and family time together.
Families are encouraged to register each garden and its secret code at the website where the animated Growums characters Tomicio the tomato, Frank Cilantro, Belle Peppa, Ice Berg the lettuce wrapper, Elvis Parsley and more come to life offering “how to” videos and timely weekly email reminders on how to care for the plants all the way to harvest.
This year, the company is also partnering with Bonnie Plants (the largest producer of vegetable and herb plants in North America) to present herb and vegetable starter plants featuring the Growums characters and offering the same online engagement. In fact, the companies are working with Home Depot to coordinate a Children’s Gardening Workshop at Home Depot stores nationwide on May 5th.
And Growums is working hard to extend the message through national partnerships and fundraising options:
The company founders, father and son Frank and Michael Ferraro, have made it their mission to help kids understand the connection between food and health by developing partnerships with many high-profile nationally based organizations including the Women’s National Basketball Association and the International Association of Fairs and Expositions, to raise awareness of gardening while contributing to a greener environment and promoting health eating habits.
To further generate the message and help those in need, Growums also offers a healthy fundraising option for schools and clubs nationwide with a fun and lucrative opportunity to raise funds for their organizations. Growums is an authorized vendor in every school district in Florida and in all 50 states to be used as a fundraising product to help raise money for the schools’ respective campaigns. Participating organizations receive 50 percent of the proceeds from all sales directly through Growums and an additional portion of proceeds goes directly from Growums towards helping to feed needy children.
In the last twelve months, Growums has distributed tens of thousands of Growums garden kits to hundreds of schools and charities across the country including the national Junior Master Gardener program to generate a combined revenue stream of nearly $350,000 for their individual organizations.
Growums just recently partnered with Camp Fire Kids and its 300,000 members for a national fundraiser.
We’re happy to send you samples for your review and encourage you to click on www.growums.com to see the characters in action. And if you’re interested, we can put you in touch with the Ferraro’s to speak to them personally about their passion for this subject, and to get more tips on how to get kids into the garden and the value of that experience.
Growums Product Information:
Growums Garden Kits include all-new self-watering trays that make planting nearly foolproof. Kids and adults can choose from six specially-themed gardens including Herb, Pizza, Salad, Stir-fry, Taco and Ratatouille and then register their garden and its secret code at www.Growums.com where the cool cast of characters teach kids how to grow their gardens and more through fun animated videos. Ideal for kids ages 5 and up, the kits retail for $9.99 and are available in select home improvement and independent garden centers nationwide and Canada.
Growums “Garden in a Box” is a complete gardening system that comes with one self watering container, one Growums Pizza Garden starter kit, collectible stickers featuring the Growums characters, and Growums Magic Soil. The innovative self-watering container allows water to seep from the reservoir up into the soil so that the plants are getting water as needed. Ideal for kids ages 5 and up, the kits retail for $39.99. (Great option for the urban gardener in need of space for planting)
Special Edition Bonnie Plants Featuring the Growums Characters – These new starter plants are offered with Growums vegetable and herb characters including Bonni (tomato), Jaune Pear (yellow pear tomato), Coco (chocolate tomato), Belle Peppa (bell pepper), Hal E. Peno (jalapeno), Princess Strawberry (strawberry), Melonie (icebox watermelon) and Duke the Cuke (cucumber). Each of these characters are featured on “stick tags” in each of the plants they represent and the “Growums family” decorates the “wrap” for each of the plantable, biodegradeable pots. The plants are available at such retailers as Home Depot, Lowe’s, Walmart and thousands of independent garden centers across the country.