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“Truck Farm” debuts online at Whole Foods Market ‘Do Something Reel’ Film Festival in July


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AUSTIN, Texas (July 2, 2012) Today Whole Foods Market announces “Truck Farm,” will make their debut in July as part of the company’s Do Something Reel Film Festival.

“Truck Farm,” directed by Ian Cheney, explores some of today’s most important agricultural issues. The film will be available to online audiences for one month, beginning July 1, at www.dosomethingreel.com . “Truck Farm” will be available for $4.99.

“Truck Farm,” takes viewers on a journey across New York City exploring the city’s most unconventional urban farms to find out if America’s largest city can learn to feed itself. The film poses important questions about the future of the industry and the path to a truly sustainable future.

“As we work as a society to develop a more sustainable, just, and healthful food system, we need to continually broaden the conversation about where our food is coming from,” said Ian Cheney, director of “Truck Farm.” “We are thrilled to have our films be part of the Do Something Reel festival.”

Proceeds from each monthly film will help fund the 2013 Whole Foods Market/AFI-Discovery Channel Silverdocs Festival filmmaker grants. Filmmakers Taggart Siegel and co-directors Rebecca Marshall Ferris and Jason Ferris were selected as the recipients of the 2012 grant, which were announced at the AFI-Discovery Channel Silverdocs Documentary Festival on June 24. The grants are awarded to film projects within the green genre in development and completion stages that tell a compelling story and have the power to inform, motivate and inspire positive action.

Rent the film here.