New Stories From 'Urban Agriculture Notes'
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Grow food at the office using IKEA components

ELIOOO is an instruction book about how to build a hydroponic system to grow plants, herbs, or vegetables in your apartment, using IKEA components.

VISION: The ultimate object of design is information. As a designer I display quantities and dimensions; I organize briefs, I explain procedures. Sometimes this has more to do with storytelling than with technical drawings. These stories and their illustrations are traditionally given to artisans who, in their workshops, mills, or labs, actually turn them into concrete things: objects.

But as a designer, I like to design things that anyone can make. A good design today can turn the world population into the biggest creative industry ever known — a crowd factory of sustainable solutions. Anyone can be the manufacturer of the products I design.

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