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Ketel One Vodka and GQ’s $100,000 contest

Rooftop Farm idea one of five finalists

The Tomato Upstairs
Excerpt from Know Jax
Nov 19, 2012

Daniel Burstein, a local Jacksonville entrepreneur, is in the running to win a $100,000 investment from GQ and Ketel One to jumpstart his business. Daniel’s business plan was chosen from thousands of entries and now he is one of the five finalists for the GQ and Ketel One “A Gentleman’s Call” competition.

Daniel’s idea emerged when he realized how much space was wasted on his local supermarket’s roof. He began brainstorming practical uses for this under-utilized real estate and developed a solution- turn it into elevated gardens that could be used to plant, cultivate and grow produce that would be later sold in the store literally beneath its roots. This plan would create in a hyper-local supply system that would lead to cooling effects, local jobs and the reduction of automobile emissions from the transportation of goods.

See Finalists here.

1 comment

1 Richard J. Brickner { 01.20.13 at 11:46 pm }

Yes, if your roof can support the weight, not only do you get all the food, but the dirt is a tremendous insulation effect. You say on air conditioning and on heating costs. Also, a lessor benefit is the possibility of using the rain water and no longer having water run off issues.