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Farmer groups in India begin to sell veggies directly to city customers

Beautiful video showing farming and spiritual purpose at Krushak Ashram, Sustainable Agriculture, Satara, India (Organically Grown). (Must see. 24 minutes. Mike)

“We need at least 4.5 acre land for production of one tonne vegetable.

Times of India
December 08, 2012


PUNE: Farmers’ group Krushak Ashram, on Friday, formerly launched their initiative to directly sell fresh vegetables to consumers in the city. The initiative was running on a pilot basis for the past one year but was formally launched in the presence of Sudhir Kumar Goyal, additional chief secretary, government of Maharashtra.

The farmer groups are currently supplying close to one tonne fresh vegetables to the city every alternate day. A mobile van has been bought by the farmers to supply vegetables to housing societies. So far six societies are buying vegetables from the groups.

The National Horticulture Mission has launched the project wherein farmer groups are encouraged to cultivate quality vegetables and supply them directly to customers, bypassing the wholesale market and the middlemen.

On Friday, Goyal visited the temporary vegetable outlet in Mukundnagar and also at Salunke Vihar. Close to 500 kg vegetables were sold in the area. Farmers from other places also visited the outlets to see how the vegetables were marketed. “This initiative has to be sustainable and we want more such farmers groups to start operations in other parts of the city as well,” Goyal said after the official launch of the initiative.

Read the complete article here.

See Krushak Ashram here.