Urban Agriculture Competition Between New York And Philadelphia
Win or lose, both City’s mayors will proclaim June 11 — the day the hydroponic gardens are revealed to the public for the first time — “Urban Farm Education Day” in Philadelphia and New York City.
May 2, 2013
LONG ISLAND CITY, NY: Online grocer FreshDirect, announced today the inaugural launch of its Green Angel Fund Challenge, an urban agriculture focused competition between the Sustainability Workshop School in Philadelphia run by Simon Hauger, and the John V. Lindsay Wildcat Charter School in the Bronx run by Marc Donald with support provided by Stephen Ritz of the Green Bronx Machine.
The schools will each be guided by farmer mentors and compete to develop the nation’s most innovative hydroponic garden (based on yield and eco-friendly design), as part of a broader mission to solve inner-city food and farming issues — with the chance to win $10,000 along the way. The competition is being hosted and funded by FreshDirect, an online grocery retailer dedicated to changing the relationship people have with food, freshness and farmers. The Green Angel Fund was inspired by FreshDirect’s mission to continually drive environmental sustainability innovation. It is one of the first seed funds specifically focused on launching student-developed green ventures.
“We chose these schools based on their innovative curriculums and focus on solving “real world” problems in an urban setting, and both schools represent the two major cities in our operating area,” said David McInerney, FreshDirect’s Co-Founder. “As a company committed to both urban dwellers and farmers, we feel it’s our responsibility to help ensure a sustainable and healthy supply chain of food — for all consumers. Since hydroponic gardens grow fresh, nutrient-dense food indoors and in cities with a minimal carbon footprint, we felt this was the perfect subject for this competition. We can’t wait to see the approach these students take to introduce sustainable farming methods that will ultimately lead to a healthier world.”
As a sign of support for this important venture, Philadelphia Mayor Michael A. Nutter and New York City Mayor Michael Bloomberg have made a friendly wager saying they believe each of their respective city’s schools will win the challenge. Win or lose, both mayors will proclaim June 11 — the day the hydroponic gardens are revealed to the public for the first time — “Urban Farm Education Day” in Philadelphia and New York City.