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An Urban Grower’s Guide: Selling the Food You Grow in Pittsburgh


The goal of the guide is to encourage city residents to grow and sell produce by providing resources that explain the relevant rules and regulations.

By Grow Pittsburgh, Penn State Extension, and Pittsburgh Food Policy Council
April 2016


Writing a Business Plan

Writing a business plan can be a long process, but these resources will help you out:

Penn State Extension provides many resources from an agriculture perspective. Visit the Creating a Business Plan page, or Start Farming, which is a comprehensive resource hub that covers the entire scope of production, business and state/federal regulations for those new to growing for profit.

Urban Farm Business Plan Handbook – This business plan handbook is specifically for urban farms and takes you step by step through each part of a business plan with many worksheets.

Building a Sustainable Business: A Guide to Developing a Business Plan for Farms and Rural Businesses – Although rural is used in the title, this almost 300 page resource is helpful for anyone planning a farm. It breaks business planning into 5 main tasks and goes into detail from there.

Ag Plan is a free business planning tool that provides template and a step by step guide for individuals to create and think through any ag, food or small business business endeavor. Users can invite friends or business partners to collaborate, comment, and edit. There is a toll free number to ask questions during the process.

See the Guide.