New Stories From 'Urban Agriculture Notes'
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Wonky Misfits tattoos – supporting imperfect/ugly fruits and vegetables movement

tatoos

Temporary tattoos based on imperfect fresh product. The idea is to help build awareness of what real produce can look like and highlight the impacts our high cosmetic standards are having on the food industry.

By Ruby James-Strawhan
Wonky Misfits

Excerpt:

1. An estimated 20-40% of fresh produce is rejected before it hits the shelves because of how it looks.

2. We are wasting the resources that go into the production of fresh produce: Labour, Money, Time, Water, Energy and Love.

3. We are undercutting farmers, by selling imperfect produce at a cheaper price, even though they cost the same to create.

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July 8, 2016   Comments Off on Wonky Misfits tattoos – supporting imperfect/ugly fruits and vegetables movement

University of Wisconsin-Extension Project Looks To Breed Fruit And Veggie Options For Urban Markets

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The Seed to Kitchen Collaborative brings together plant breeders, farmers and chefs to assess different varieties of plants and vegetables.

“Local food systems and farms that are growing for the local market can manage for the best flavor, choose the varieties that have the best flavor, and get it to your table within hours or a few days so that flavor is still there,” Dawson said.

Kristian Knutsen
WisContext
July 7, 2016

Excerpt:

“If you’re getting vegetables from a local farmer, often those have the best flavor, and so you want to eat more, and that in itself will improve people’s health,” said Dawson in the Here And Now report.

This niche of agricultural production is called peri-urban, in which the food’s consumers are based in a specific populated area. Peri-urban areas are transitional zones where rural and urban land uses and development characteristics mix — characteristics one often finds at the edges of growing metropolitan areas. In agricultural terms, that means farms “that are primarily marketing to urban areas,” as Dawson explained in the September 15, 2014 edition of the UW Ag Podcast.

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July 8, 2016   Comments Off on University of Wisconsin-Extension Project Looks To Breed Fruit And Veggie Options For Urban Markets