University of Wisconsin-Extension Project Looks To Breed Fruit And Veggie Options For Urban Markets
“Local food systems and farms that are growing for the local market can manage for the best flavor, choose the varieties that have the best flavor, and get it to your table within hours or a few days so that flavor is still there,” Dawson said.
July 7, 2016
“If you’re getting vegetables from a local farmer, often those have the best flavor, and so you want to eat more, and that in itself will improve people’s health,” said Dawson in the Here And Now report.
This niche of agricultural production is called peri-urban, in which the food’s consumers are based in a specific populated area. Peri-urban areas are transitional zones where rural and urban land uses and development characteristics mix — characteristics one often finds at the edges of growing metropolitan areas. In agricultural terms, that means farms “that are primarily marketing to urban areas,” as Dawson explained in the September 15, 2014 edition of the UW Ag Podcast.
Dawson is the first researcher at UW to focus on how peri-urban agriculture fits into local food systems and direct-to-market economies.
“For some of the larger growing regions that ship across the country, the primary traits are yield, shelf life, shipping, things that are going to get the vegetable from the field to somebody’s table, when that’s 4,000 miles apart,” she said on Here And Now.