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‘Ugly Greens’ sold by New York Urban Farm

“Much of what’s discarded is done merely for cosmetic reasons or as a result of long distance transportation. This negatively impacts farmers, retailers and ultimately consumers.”

By Rebecca D Dumais
Fresh Plaza
Aug 8, 2017

Excerpt:

Good greens don’t have to ‘look’ pretty. Even ‘ugly’ produce is just as delicious. This is something Gotham Greens has discovered through its recent Ugly Greens movement. What may have once been considered unmarketable produce was enjoyed by the staff at work or home instead. “We’d enjoy them as part of a team meal and staff would take them home to eat,” explains CEO, Viraj Puri. “But we realized there was an opportunity to sell them while helping to bring attention to the issue of food waste.

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August 16, 2017   Comments Off on ‘Ugly Greens’ sold by New York Urban Farm

UK: ‘Countryfile Live TV Show – agricultural escapism or city-slicker sell out?

BBC Countryfile presenters Adam Henson, John Craven, Charlotte Smith, Tom Heap, Anita Rani, Matt Baker and Ellie Harrison. Photograph: Justin Goff.

At least half of Countryfile’s viewers live in towns and cities.

By Paul MacInnes
The Guardian
Aug 8, 2017

Excerpts:

Since it moved in 2009 from its original Sunday morning slot to peak-time evening viewing, the programme has become more obviously aimed at an urban demographic. Issues of concern to farmers and those who make a living in rural areas are still covered, but they are less prominent than the features which either introduce aspects of the British countryside to a new audience or simply show it off. It also has the week’s most-watched weather forecast.

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August 16, 2017   Comments Off on UK: ‘Countryfile Live TV Show – agricultural escapism or city-slicker sell out?