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Canada: Montreal Supermarket Sells Produce From Its Rooftop Farm

This summer, a Montreal supermarket announced that it was the first in Canada to have a green rooftop farm producing vegetables that are then sold in the store.

By Rotem Ayalon
Next City
September 29, 2017

Excerpt:

The Duchemin family, who owns the supermarket, IGA Extra, saw an opportunity to create an actual farm: 1.5 acres on the roof, with over 30 types of vegetables, sold under the brand Frais du toit (meaning, “Fresh from the roof”). They greened their roof, and are also producing food. Customers can even keep an eye on the rooftop production via a livestream feed in the vegetable aisle.

Tim Murphy, the project coordinator and urban gardener for La ligne verte, the company that installed and manages the rooftop farm, told me that this project is ‘’an innovation for consumers and supermarkets in Quebec.’’ According to him, it has ‘’enormous potential to raise consumer awareness about local, healthy, ecologically responsible and seasonal food.’’

The store managers are also learning firsthand about the work of farmers and the many challenges they face, from climate and insects to fertilisers and planning for production in terms of clients’ demands and tastes.

Read the complete article here.

See the store.