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Romania: Kaufland Romania is investing EUR 300,000 in a network of community urban gardens

Solar Urban Bucuretii Noi

Seven out of 10 Romanians are practitioners of so-called “urban agriculture”

By Anda Sebesi
Business Review
Mar 19, 2018


Seven out of 10 Romanians are practitioners of so-called “urban agriculture”, which means they grow fruit, vegetables or herbs at home, according to a study conducted for Kaufland Romania. Based on this, the company last year decided to launch Gradinescu, a project consisting of a network of nine urban gardens of which three are located on the roofs of Kaufland stores, four behind or in their parking areas and the remaining ones in two schools in Bucharest.

“The project is a premiere on the Romanian market, promotes attention to nature and community spirit, and supports the development of urban agriculture through its own example. Also, Gradinescu aims to make both children and adults aware of gardening and the ease with which they could benefit from healthy food, even in urban areas,” says Katharina Scheidereiter, CSR manager at Kaufland Romania.

The urban gardens are comprised of beds with vegetables, fruit and flowers. “Members of the local community can adopt them and take care of them with the support of specialized consultants and then enjoy their crop,” adds Scheidereiter. The total investment in the pilot project in Bucharest stands at EUR 300,000 and the company intends to extend it to other locations. The nine urban gardens were developed by the retailer in partnership with the Romanian Institute of Permaculture Research.


“Gradinescu” or “The Urban Gardens”, a new social responsibility project launched by Kaufland in Romania

“Gradinescu” is a project consisting in a network of nine community urban gardens, namely three gardens placed on the roofs of the Kaufland stores, four gardens in the parking of the stores or behind the stores, and two gardens in schools from Bucharest.