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Don’s Finest Living Foods delivers super-young sprouts and veggies to health-conscious customers

Don DeLillo: Putting his money where our mouths are in Huntington Station, NY.

$4,000, self-invested, to equip his first basement farm

By Amy Onorato
Innovateli
Apt 6, 2018

Excerpt:

And so, Don’s Finest Living Foods was born. DeLillo took roughly $4,000 he saved up from his job at Empire LED and poured it into equipment he would need to build an urban farm in the basement of his parents’ Huntington Station home.

Once his crops were flourishing, he used word-of-mouth networking and a website to build a local customer base, which places regular orders on a “subscription-like” basis, DeLillo said.

DeLillo receives the orders a week or so in advance, grows the crops and personally delivers each batch. Customers can order anything they’d like from his menu of crops, and Don’s Finest also offers a $20 “sample box” featuring an assortment of sprouted chickpeas and sprouted lentils, plus radish, pea and broccoli microgreens, all topped with a five-sprout mix.

“That’s what everybody’s been liking the most,” DeLillo noted. “It’ a pound-and-a-half of living foods.”

Read the complete article here.

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