New Stories From 'Urban Agriculture Notes'
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The digital farmer: Using social media to bridge the urban-rural divide in Australian agriculture

Social media sensation Emma Moss struck Instagram fame after sharing photos of her life as a jillaroo during a gap year on the Kimberley’s Nerrima cattle station in 2016.

“People in urban and rural populations, we all have the same values. We all care for our families, our animals and our land, so it just brings people together I think.”

By Courtney Fowler
May 7, 2018


As urban centres grow, Australians are becoming increasingly disconnected with the life on farms and stations, but social media is slowly changing that trend.

Nowadays platforms like Facebook and Instagram are playing an increasingly important role educating city dwellers about where their food comes from, paddock to plate.

A blog which shares stories on social media from pastoral properties across northern Australia, has become a vital tool for connecting consumers to the northern beef industry.

Central Station offers a platform for contributors to share all elements of station life, from the wild tales of mustering rogue cattle, to the more confronting accounts of depression and drought.

Read the complete article here.


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